Borders eReader 6 Comments

Borders eReader

Got a press release this morning about Borders launching their own ebooks platform and reader for the Australian market. It’ll be interesting to see how it plays out – I assume it’s going to get a big marketing push in the next few weeks since this is the first I’ve heard of it. How do people feel about something like a localised ebooks market? Starting to get that dawning sensation of big monopolies controlling ebooks, ie. Apple, Amazon and Borders. Weren’t Borders meant to be going out of business or something?

Anyway, the launch is tomorrow at 11am, Darling Island Wharf, Doltone House, Sydney. Featuring Garth Nix and Text’s Michael Heyward.

  • phill

    ‘Weren’t Borders meant to be going out of business or something?’

    I remember learning of this when I still worked at a Dymocks. I think what happened was that the Australian Borders are now owned by a different company than the American Borders. Kind of an en masse franchising, similar to the HJs/Burger King dealio. I’m sure someone more in the know can correct me on this though.

    I gotta say I’m pretty tempted by the Kobo. US$149 seems like a pretty good deal, and whether I’m buying from Amazon or Borders doesn’t really make much of a difference to me. As unfortunate as it is, there isn’t really an independent bookstore equivalent option at the moment.

  • Madeleine Crofts

    I was at Borders today and took a look at one. It looks pretty nice and the Borders guy I chatted to about it described it as the ‘floosy’ of e-readers. I suggested he say ‘whore’ and be done with it, but he didn’t agree.

    Anyway, I can’t see myself getting one of these new-fangled type things any time soon. Don’t feel the urge.

  • Daniel Hogan

    Perhaps Borders will go out of business having invested too much money in technology that won’t sell?

  • phill

    So the word from an a friend (who shall remain unnamed as she is supposed to be selling the things) is that you get what you paid for. To paraphrase, it’s perfect for the casual consumer, and the price point will definitely get those people in. But if you are going to be using it every single day, the lack of functionality means there are better (though more expensive) options.

  • Alex

    I personally hate the idea of an e-reader. Partly because one of the arguments people always use to promote them is “people don’t like the SMELL of books!” Yes actually, I do.

    But it has occurred to me that the e-book boom (if there is one) has the potential to make it easier for first time authors. Because “publishing” someone could become very cheap and so the risk factor is reduced. Am I totally off the mark here, people who know stuff?

  • Jodie

    I’m not really in the know but according to some publishers e-books cost the same if not more than p-books to produce. You still pay for editing, marketing, design, distribution etc. as well as adding digital rights management, coding, metadata and customer support if there are issues with the files. Not to mention all the set-up costs. Publishers are not just book printers. If you’re a small or self-publisher it might be cheaper.

    I’d quite like an e-reader but I’m not sure yet which one is good. I think the sony e-reader looks good. But really the only reason I want one is because I’ve had to carry around massive unwieldy manuscripts before and an e-reader seems great for those. If I want to buy a new release I think I want the book with the cover art and all, but I’m sure my habits will change. I now buy almost all my music on Itunes, which I guess is a big warning sign to all our awesome independent bookstores.

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